It’s no secret that DIY alarm systems are taking the market by storm. However, there are two very different types of DIY alarm systems being sold: 1) systems monitored by a 3rd party monitoring station, and 2) systems monitored by the homeowner (self-monitored).
For now, most alarm companies aren’t feeling a significant impact from the Do-It-Yourself security market, but that’s going to change quite a bit over the next 10 to 15 years. Any alarm company that isn’t at least taking the threat of DIY security into consideration might as well be sticking their head in the sand
The DIY Alarm Industry Is Growing
Some sources estimate that self-monitored DIY systems will comprise 34% of the alarm market by 2020. Right now, DIY Alarm systems only make up about 7 or 8% of the market, which is why most alarm companies haven’t quite felt the hit yet. But it’s coming.
Young Families Are Buying DIY Alarm Systems
The percentage of young families buying into DIY alarm systems is quite high (though nearly as many Boomers are into DIY). As a young family’s spending power grows over time, they may already be sold on DIY. What is going to suddenly motivate that buyer to trade in their DIY alarm system for a professionally installed system?
Alarm Companies Need to Focus on What Sets Them Apart from DIY
Experience, technical expertise, and third party monitoring are three areas that alarm companies can set themselves apart from DIY security. Your experience and expertise can help guide a homeowner into the alarm system that best suits their needs, rather than them trying to guess if what’s coming out of that DIY alarm box is going to be enough.
All DIY Alarm Systems Should Be Monitored by a 3rd Party
One of the biggest problems with DIY security systems is that so many of them aren’t monitored by anyone but the homeowner. That one time the homeowner can’t get to their phone will be the one time their house catches fire or gets burgled. It’s Murphy’s Law. Or even worse, a homeowner could be trapped in the house, and there’s no one to call for help.
Essentially, all the homeowner has is an alarm system that sends a message to their phone. Who’s going to call for help when they can’t?
Most DIY alarm systems can be monitored by a 3rd party, and they should be. Any homeowner that is considering Do-It-Yourself security equipment needs to consider the benefits of 3rd party monitoring. If you come across a DIY alarm customer in Richmond that’s interested in 3rd Party monitoring, contact us. We may be able to handle monitoring for their DIY security system.
Is Group Monitoring a Good DIY Alternative?
If you have a big family that lives in town or a core group of very trusted friends, it may be possible to set up a group of self-monitored alarm systems. Basically, everyone is connected to everyone else alarm system alerts. So, if something goes wrong there’s a larger number of people available to address the issue.
While this is certainly better than a completely self-monitored alarm system, it’s no match for 3rd party monitoring. There’s always going to be the risk of ‘group-think,’ where everyone will just think, “oh, it must be a false alarm” or “someone else will deal with it.”
Group Monitoring Vs. Central Station Monitoring
A central monitoring center brings years of experience to table that the average person simply doesn’t have. It’s vital that the person responding to your alarm system alert knows exactly what to do and has a process for handling the situation.
When you have a 3rd party monitoring your alarm system, their only goal is to make sure everyone is safe and that the property is protected. And, if your using a trusted, local monitoring company, you know that those monitoring agents will go out of their way to handle whatever situation is at hand.
If you Can’t Beat the DIY Alarm Market, Join It!
As we’ve mentioned in previous blog articles, selling DIY alarm systems can be a great strategy for existing alarm dealers that already have a base of customers. Why fight this highly demanded market, when it could introduce a great new revenue stream?
And, with professional alarm dealers selling DIY Alarm equipment, you can help make sure that customers are getting a system that truly meets their needs and offers quality monitoring.
Honeywell dealers can easily get set up to sell DragonFly DIY Alarm Systems to their customers. It’s an easy-to-install and affordable solution. Here’s a brief video with more information:
Position Your Alarm Dealership Ahead of the DIY Wave
Honeywell and other alarm manufacturers have already started developing DIY solutions that are specifically designed to be sold by alarm dealers. In just a few years, DIY alarm systems will be far more popular and prevalent than they are today.
Why not consider getting on board with the DIY bandwagon now. Contact us to learn more about our third-party alarm monitoring solutions for self-installed alarm systems.