Millennials are finally reaching adulthood. In fact, 53% already have children. If you own an alarm dealership, ignoring this segment of the market is no longer an option.
Coming of age during one of the worst economic recessions in living memory and several other notable influences have left this entire generation with very different mentalities than the boomer generation.
Most have come to associate the DIY movement strictly to these millennials, but in reality 32% of do-it-yourselfers are Gen Xers and 31% are actually Baby Boomers!
What’s Driving the DIY Movement?
While a tumultuous economy certainly helped invigorate the do-it-yourself mindset, there’s an underlying sense of pride that comes from completing a project on one’s own. Another driving factor is the desire to have things precisely customized to one’s own unique needs and wishes; wanting nothing more and nothing less.
This generation is armed with a limitless source of DIY instructions and ideas via Google, YouTube, Pinterest, and sites like www.instructables.com. In fact, Kenya’s 2016 Olympic gold medal javelin thrower Yego taught himself how to toss a javelin with a sharpened stick and a series of YouTube videos.
Isn’t DIY Just About Saving Money?
People tend to assume the DIY mindset is driven entirely by a need to save money. According to a Consumer Trends Report from Venveo, only 39% of DIY projects originate from a desire to save money. 58% embark on DIY projects because they either enjoy the work or find it simple enough to do themselves.
What Does All this DIY Talk Mean for Alarm Companies?
It means alarm companies must provide something that is above and beyond what someone could get from a DIY alarm system. Most alarm companies and professional alarm technicians bring a tremendous amount to the table in the way of knowledge, experience, and equipment options. Many DIY systems have security gaps and lack backup monitoring options. Some don’t even offer 3rd party monitoring.
Educate Your Alarm Customers and Community About the Shortfalls of DIY
As an industry expert, you of course fully understand the discrepancies between a DIY alarm system and professionally installed system. The average customer may not. It’s your duty to educate customers and your community about the shortfalls of DIY alarm systems. Help them understand what a complete security system really looks like.
There Will Always Be Customers Not Interested in DIY
For those with disposable income and particularly large houses to protect, hiring a professional will be the first thought that crosses their mind. This market doesn’t have time for DIY. If your target customer falls into this category, focus your energy on selling alarm systems to that market and don’t waste too much time trying to convert DIYers.
DIY & Monitoring Options for Alarm Dealers
Honeywell and other alarm manufacturers have already started developing DIY solutions like Dragonfly that are specifically designed to be sold by alarm companies. These will become more widespread in the coming years.
Contact Security Alliance to learn more about our third party alarm monitoring solutions.